If you’re not using graphics and visual content – you’re really missing out.
The numbers don’t lie:
- Content can generate up to 94% more views when it includes visual elements.
- Engagements can increase by 37% with visual elements.
- Visuals generate 65% more engagement on Facebook campaigns after a month’s use.
In this week’s edition of Content Hacker Weekly, we focus on how to create and incorporate visuals into our content marketing.
Let’s get to it!
Kelly Kingman from Copyblogger provides 3 excellent resources to help make your posts dynamic using a different types of visual elements. Learn how to create simple illustrations to get your point across, maintain reader engagement with visuals, and make your brand a visual one.
Creating visual content doesn’t have to be a time-consuming process. In fact, it can be handled in just minutes thanks to tools like Canva, Shareasimage, and others mentioned in this round-up from Socially Sorted.
From showing stats to tools they use daily – Buffer provides a 360 degree view of visual content creation. This post from Kevan Lee is incredibly valuable and a great bookmark for future visual content ideas.
Karol K, of JeffBullas.com, shows us how you can utilize screenshots, GIF’s and even the most basic analog visuals – drawings – to add unique value and style to any post.
Even the best of the best make mistakes. The upside? We get to learn from them thanks to Chuck Frey. In this round-up on Content Marketing Institute, he gathered a group of influencers and asked them what their biggest mistake was. Take heed!
Have any favorite resources you use for creating your visuals? Let me know in the comments!