Tools To Create Animated GIFs For Your Marketing, The Complete Roundup

| Content Marketing

Tools for creating animated GIFS Roundup

The popularity of animated GIFs has exploded on the scene in digital marketing in recent years.
With hard evidence that people are more likely to share animated GIFs compared to static images, and proven increased engagement levels in email newsletters.

For those new to the world of animated GIFs, it might feel like creating GIFs for your own marketing is some form of magic, reserved only to those with next level computer Wizardry. Not anymore.

In this roundup we will cover all of the tools available. From free to paid, from pro to novice, and why creating animated GIFs is actually accessible to everyone.

Free Online Animated GIF Creators
    • The fastest way to create animated gifs online
    • Simple clean easy to use interface
    • Tons of features and effects
    • Very Fast and easy GIF creation
    • Lighter on the additional features
    • Good connection to services like Vimeo, Youtube etc
Also everything!
Make A Gif
Make A Gif
    • Learn how to make a GIF
    • Create animated GIFs online in just three easy steps
    • Community and GIF library
Pictures, Videos, YouTube, Webcam
GIF Creator
GIF Creator
    • Create and edit GIF animations online easily
    • Resize GIFs
    • Edit speed and order of frames
Photoshop, Images
Picasion GIF maker
    • Easily create animated GIFs online
    • Edit size
    • Edit Speed
Flikr, Picasa, Images, Web Cam

Screen To GIF Tools

GIPHY Capture (Mac)
GIPHY Capture (Mac)

Great app that I personally use for creating how to GIFs for Publicate.

Incredibly simple to use, and very fast.
Another app I have personally used but since started using GIPHY capture as Recordit sometimes takes a long time to process the GIF for you to use.
ScreenToGif (Windows)
ScreenToGif (Windows)

Free screen recorder tool for windows. Easily record, edit and save as a GIF or video.

Desktop Design Tools to Create Animated GIFs

Giffing Tool

Touted as – “The application that changed gif making forever”
And to be fair it does have a ton of functionality and is more purpose built and less hacky then using something like Sketch or Photoshop, especially if you are not already a designer.
Boasts features like;
Add captions, Crop, Loops, Reverse Animations, Combine GIFS and add filters.
Sketch - Professional Digital Design for Mac
Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.
How To Create Animated GIFs In Sketch
How To Create Animated GIFs In Sketch
In this Sketch App video tutorial, learn how to create animated GIFs in Sketch 3 using the GIF Generate plugin. Subscribe for more free tutorials, more Sketch App…
Create and enhance your photos, images, 3D artwork, and more with Adobe Photoshop CC, the world’s best imaging and photo editing software. Join today.
How to Make a GIF in Photoshop [Tutorial]
How to Make a GIF in Photoshop [Tutorial]
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem…
created in Publicate


What have we missed?

There are probably more tools that will help you create GIFs, if we have missed any let us know.
We’d also love to see the animated GIFs you create with these tools, how you’ve used them and the results you’ve seen. As marketers we’re always looking for more inspiration 👍

For finding and adding animated GIFs to your email newsletters and web roundups why not check Publicate out, we just added Image and GIF search right into the workspace.

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  • George

    How many of these tools use Keyframes?
    The beauty of Photoshop is that you can set two keyframes for things like position or transparency and use the Tween tool to fill in as many in-between frames as you need – no extra layers required. But it is limited – no rotation or resize, for example – which leads to needing many layers to turn on/off if you want those effects. And then you need to recreate them again if you tweak any of the start/end frames.
    Not sure if After Effects would be the better tool, if it can export in the animated GIF format?