Whether you’re scouring the web for fresh ideas, or trying to create a new lead magnet, curation and repurposing content are two strategies you can return to over and over again.
For this week’s edition of Content Hacker Weekly, we’ve gathered five of our favorite resources to help you get the most out of curation and extend your reach with repurposing and recycling older content.
Let’s dive in!
Author – Heidi Cohen, Content Marketing Institute
Social Shares – 1.4k Twitter, 675 LinkedIn, 461 Facebook
There is a fine line between aggregation and curation. Its very nuanced, but this post from Heidi Cohen at Content Marketing Institute provides a pitch-perfect definition of it.
While aggregation is merely collecting and disseminating content, curation involves a some form of original commentary. She then hands the mic to a group of influencers who bring their best ideas for curating great content.
Not only does this post have some clever ideas for creating curated pieces, and as an aside, it also serves as a great example of an expert-roundup.
Author- Kevan Lee – Buffer
Social Shares – 3,220 Twitter, 465 Facebook, 215 LinkedIn
Curation doesn’t only involve finding and sharing great content. It also can help you generate your own, fresh articles as well.
As Kevin Lee shows in this article on the Buffer blog, it is hands-down one of the most efficient ways to keep your creative wheel turning.
Kevan outlines how he and the Buffer team use curation to remain inspired and keep the idea queue perpetually full.
Author – Neil Patel – Quicksprout
Social Shares – 1,099 Twitter, 282 Facebook
Want to read your target audience’s mind and connect with large-audience influencers?
Neil Patel is about to show you how to read the mind of your audience.
Okay, not quite, but he is about to teach you the next best thing: Crowdsourcing your content.
Neil is one of our favorites and in this article he lays out an exact formula you can use to tap the expertise of other influencers, help grow your audience, and speak more directly to your audience that ever before.
Author – Pamela Vaughan
Social Shares – 1789 Twitter, 1.2k Facebook, 867 LinkedIn
HubSpot has grown from a content marketing pioneer into one of the premier companies in the space.
Their own content marketing efforts rely heavily on curation, recycling, and repurposing old content “at new opportune times.”
That said, its always good to take a page from the best.
Author – Garrett Moon
Social Shares – 603 Twitter, 303 Facebook
Repurposing your content is a great way to get exponentially more from your content efforts.
All 50 of these sources are excellent places to make sure you reach new readers. Despite its power, repurposing and syndication are still very underutilized strategies in the content marketing world.
And, with so many outlets to extend your reach, it should be a primary component of any content marketing plan.
Have any curation or repurposing tools you’d like to share? Have a great process down? I’d love to hear about it! Leave a comment below and let me know.